Mivi One 5G Launch Today With Snapdragon Chip and 50MP Camera

Audio products brand Mivi is entering the Indian smartphone market with its first handset, the Mivi One 5G. The company is set to officially unveil the phone today, September 24, marking a new chapter for a brand better known for earphones, TWS products and speakers.

The smartphone is expected to target buyers looking for an affordable 5G device. Mivi has already confirmed several specifications ahead of the launch, while the exact processor model and official price are expected to be revealed during the launch event.

The Mivi One 5G launch is scheduled for 12 noon today. The phone will be sold through Flipkart, where a dedicated microsite has already appeared ahead of the announcement. Mivi is also positioning the handset as a product developed with Indian consumers in mind.

One interesting part of the launch is the companys manufacturing plan. The Mivi One 5G will be manufactured in Hyderabad, adding a local manufacturing angle to the brands first smartphone offering.

Price will be one of the biggest factors for potential buyers. Mivi has not officially announced the final price yet, but available information suggests that the smartphone could be positioned between Rs 10,000 and Rs 15,000. The company is expected to confirm the exact figure during the launch.

The phone will use a Qualcomm Snapdragon 5G mobile platform. Mivi has confirmed the Snapdragon branding but has not officially disclosed the exact chipset model. A Geekbench listing, however, has pointed towards the Snapdragon 4 Gen 2 processor, along with 6GB of RAM and Android 16.

The final specifications could vary depending on the configuration announced by Mivi. The company has already confirmed 128GB of internal storage, while details about additional RAM variants have not been fully disclosed.

Photography is another major focus of the Mivi One 5G. The smartphone will feature a 50MP primary rear camera, accompanied by a secondary camera. Mivi has not yet provided complete information about the second sensor, so its exact purpose and specifications remain to be confirmed.

The design also gives the phone a distinctive appearance. Images shared ahead of the launch show a flat rear panel with a camera module positioned towards the upper left corner. Two camera sensors and an LED flash are visible on the rear.

The overall camera arrangement gives the handset a familiar premium smartphone look. Some visual elements may remind users of the design language seen on recent iPhone models, although Mivi has developed its own rear layout for the device.

Colour choices could also make the phone appealing to a wider range of buyers. Mivi has confirmed five colour options for the One 5G, although the company is expected to provide complete details about the names and availability of each variant at launch.

Software will be another notable feature. The Mivi One 5G is expected to run Android 16, giving the new handset a relatively recent software platform from the beginning. Combined with the Snapdragon 5G platform, the phone is aimed at users who want modern connectivity and software without moving into a higher price segment.

Mivi is also paying attention to after sales support with the launch of its Mivi Care+ service. The company says buyers will receive a one year standard warranty along with a seven day replacement facility.

The service network is another part of the companys smartphone strategy. Mivi says it has more than 500 authorised service centres across the country. It is also offering doorstep pickup and return support across more than 19,000 PIN codes, according to the company.

For Mivi, entering the smartphone business represents a significant expansion beyond its established audio product portfolio. The company already has experience selling consumer electronics in India, but smartphones bring a different level of competition and require broader support for software, hardware and after sales service.

The Mivi One 5G will therefore be watched closely for its final price and complete specifications. Its Snapdragon 5G platform, 50MP camera, 128GB storage and Android 16 give the device several important features for the affordable smartphone segment.

The official launch should clear up the remaining questions, including the exact processor, RAM configurations, secondary camera details, colour variants and final price. Once the phone goes on sale through Flipkart, buyers will also be able to assess how Mivi has positioned its first smartphone against other devices in the same price range.