WhatsApp to Organize Chats with New Business Section Feature for Cleaner Inbox Experience
Messaging platform is developing an automatic chat sorting system that moves business conversations into a separate section, aiming to reduce clutter and help users focus on personal chats more easily
WhatsApp is working on a new feature for Android users that could significantly change how chat lists are organized. The platform is developing a system that automatically separates business conversations from personal chats, helping users maintain a cleaner and more focused inbox.
The idea behind this update is simple but impactful. As users increasingly interact with brands, services and promotional accounts, their chat lists often become crowded. By introducing a dedicated space for business messages, WhatsApp aims to reduce clutter and improve overall usability.
According to reports from WABetaInfo, the new feature will automatically filter messages from business accounts into a separate section. This means users will no longer need to manually organize or adjust settings to keep promotional chats apart from personal conversations.
Interestingly, the system is expected to be intelligent enough to manage chat movement automatically. Business chats may initially appear in the main inbox for up to 24 hours, allowing users to read and respond before they are shifted into a dedicated business section. This ensures that important messages are not missed while still keeping the main chat list uncluttered.
At present, WhatsApp displays both personal and business chats together, which can make it difficult for users to find important conversations, especially for those who regularly interact with multiple brands or service providers. The new system is designed to solve exactly this issue by separating communication types more effectively.
Another key aspect of the upcoming update is user control. Users will reportedly have the option to decide which business chats remain in the main inbox and which are moved to the separate section. This adds flexibility, allowing personalization based on individual preferences.
The feature is currently under development and is expected to roll out first to beta testers in future updates. Once tested and refined, it may gradually become available to all users globally.
Alongside this development, WhatsApp has also started rolling out its long awaited username feature to selected users. This allows people to connect without sharing their mobile numbers, improving privacy and security in conversations. The feature includes specific rules, requiring usernames to be between three and thirty five characters with at least one letter included.
Together, these updates show how WhatsApp is gradually evolving into a more organized and privacy focused messaging platform, addressing both user convenience and communication control in everyday digital interactions.
