itel Ace 3 Heera Launched in India With Bluetooth Wireless FM And Type C Charging Under Rs 1000

itel has expanded its budget mobile lineup in India with the launch of the Ace 3 Heera feature phone. Aimed at users looking for an affordable and dependable device, the new handset brings several features that are usually associated with higher priced phones. Despite costing less than Rs 1000, the device includes Bluetooth connectivity, wireless FM radio, Type C charging support, auto call recording, and a voice assistant, making it a strong option in the entry level feature phone segment.

One of the biggest highlights of the Ace 3 Heera is its Type C charging port. With this launch, itel says every feature phone in its portfolio now supports Type C charging. This means users no longer need separate charging cables for their smartphone and feature phone. A single Type C cable can now be used to charge both devices, making daily usage much more convenient while reducing cable clutter.

The new feature phone has been introduced at a price of Rs 949, making it one of the most affordable devices currently available with modern charging support. Customers can purchase it in Blue, Purple, and Black colour options through retail stores across India. To provide additional confidence to buyers, the company is also offering a one year counter replacement warranty for manufacturing defects.

Battery life continues to be one of the strongest reasons why many consumers still prefer feature phones, especially in rural areas and as secondary devices. The Ace 3 Heera packs a 1000mAh battery that is designed to deliver extended usage on a single charge. The company has also included AI Battery Optimization and Super Battery Mode to improve power efficiency. These software enhancements intelligently manage battery consumption and help the phone continue functioning for longer even when the battery level becomes low.

For users who rely on wireless connectivity, the Ace 3 Heera offers Bluetooth support. This allows users to connect compatible wireless accessories and transfer files between devices. Bluetooth connectivity also improves the overall usability of the phone for those who regularly use wireless speakers or headsets.

Another standout feature is the built in wireless FM radio. Unlike many older feature phones that require wired earphones to function as an antenna, the Ace 3 Heera allows users to enjoy FM radio without plugging in earphones. The wireless FM feature also supports recording, allowing users to save their favourite radio programmes and listen to them later whenever they want.

itel has also equipped the phone with an auto call recording feature. Users can automatically record incoming and outgoing calls without installing any additional software. This feature may prove useful for people who wish to keep important conversations for future reference. It adds practical value to the phone despite its extremely affordable pricing.

Storage flexibility has also been considered. The Ace 3 Heera supports expandable storage through a microSD card, allowing users to increase storage capacity up to 32GB. This provides enough room for music files, recorded calls, photos, and other essential content. Users can even set custom ringtones directly from the memory card, offering a more personalised experience.

The handset also allows users to assign photos or icons to contacts, making it easier to identify callers. The contact book supports storage for up to 200 contacts, which should comfortably meet the needs of most feature phone users.

To improve accessibility, itel has included the King Talker Voice Assistant. The assistant supports both English and Hindi, helping users navigate phone functions more easily through voice guidance. This feature can be particularly useful for first time mobile users or senior citizens who prefer simple and intuitive controls.

The Ace 3 Heera focuses on delivering practical features rather than unnecessary complexity. Instead of trying to compete directly with smartphones, it offers a dependable communication device with useful additions that improve everyday convenience. Features such as Type C charging, wireless FM radio, Bluetooth, expandable storage, and auto call recording make it stand out in the highly competitive budget feature phone category.

Feature phones continue to enjoy steady demand across India for several reasons. Many consumers use them as backup devices, while others prefer them because of their long battery life, physical keypad, durability, and simple user interface. They are also widely used by senior citizens, students, and people working in areas where smartphones are not always practical.

By introducing modern conveniences into an affordable feature phone, itel is attempting to bridge the gap between traditional mobile phones and entry level smart devices. The inclusion of Type C charging is particularly significant because it aligns the device with current charging standards, reducing inconvenience for users who own multiple gadgets.

With its aggressive pricing of Rs 949 and a feature list that includes Bluetooth, wireless FM radio, AI battery management, expandable storage, voice assistant support, and automatic call recording, the itel Ace 3 Heera offers strong value for buyers seeking an affordable yet capable mobile phone. The launch further strengthens itel’s position in India’s feature phone market while providing consumers with a practical option that combines reliability, simplicity, and useful everyday functionality.