WhatsApp New Feature: now insurance can pay through WhatsApp

WhatsApp New Feature: WhatsApp and UPI have become household messaging and payment facilities, respectively, in India. The country has close to 500 million WhatsApp users and over 300 million UPI users. WhatsApp New Feature: now insurance can pay through WhatsApp.

This clearly indicates the penetration of these new-age platforms. By introducing premium payment through these platforms, Tata AIA is ensuring that it provides its consumers with the ease and convenience of doing a transaction through their preferred modes.

The country has close to 500 million WhatsApp users today and more than 300 million UPI users. It said, this clearly indicates the penetration of these new-age platforms. By introducing premium payment through these platforms, Tata AIA is ensuring that it provides its consumers with the ease and convenience of doing a transaction through their preferred modes.

Whatsapp received the greenlight to launch its payments service in India from the National Payments Council of India (NPCI) in November 2020 with a cap of 20 million users. The limit was raised to 40 million users in November 2021. In April 2022, the NPCI further relaxed the cap on WhatsApp Pay to 100 million.

Tata AIA has adopted an Analytics-driven, Decile based approach to improve its renewal premium collections. The company has enabled renewal premium collections via multiple Digital modes and enhanced its language capability to 5 Languages –English, Hindi, Tamil, Gujarati, and Bengali.

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