The National Payments Corp. of India (NPCI) has launched its first Indian Premier League (IPL) campaign ‘Be On-The-Go’ featuring fast-bowler Ishant Sharma. The campaign highlights the many benefits of Rupay ‘On-The-Go.
a contactless payments solution which is available in various wearable formats such as smartwatches, keychains, mobile stickers, and wristbands. As part of the high decibel campaign, five ad films have been released on television, OTT, digital, and social media platforms.
The brand has also roped in popular cricket commentator Harsha Bhogle and former Indian cricketer, Virender Sehwag, to endorse the campaign on Twitter. The film revolves around the banter between three characters, Sharma, an umpire struggling with payments and a batsman who takes it upon himself to educate the umpire on it.
The umpire gets so distracted by the innovative offerings that the batsman is sharing with him, he doesn’t even notice that Ishant Sharma has bowled, rapped the opener on the pads, and is now screaming ‘Howzat!’, waiting for an out signal from him.
Also Read: iPhone 14 pro, iPhone 14 pro max launch date, features and prices
Also Read: Covid-19 enter in IPL 2022, Delhi Capitals team has been quarantined
What follows is a ‘match freeze’ where the entire match pauses, as we see Ishant now doing his best to catch the umpire’s attention by shouting ‘Howzat’ in different ways. With the product on the umpire’s mind and his conversation with the non-striker still on, he registers Sharma’s appeal and starts to raise his finger finally shouting ‘Out-standing’ for RuPay.
Comments are closed.