Nandini Amul Contraversy: Now Kerala milk federations stops Nandini to enter state

Nandini Amul Contraversy: Karnataka Milk Federation’s Nandini, a product organization of Karnataka Dairy Cooperatives, is currently the subject of discussion everywhere. (Kerala milk federations) Kerala Co-operative Milk Marketing Federation (KCMMF), known by the brand Milma is now objecting Karnataka Milk Federation (KMF)’s Nandini to enter the state.

Karnataka’s own dairy brand Nandini expanded to Kerala as it opened two outlets in the southern state. The move has however, drew flak from the local cooperative milk marketing federation. This move comes amid the ongoing controversy of Amul being stopped in Karnataka fearing the brand will affect KMF’s Nandini, a brand built by the farmers.

Karnataka Milk Union has recently given a shock by opening a retail outlet in Kerala. Local dairy cooperatives in Kerala are worried by this development. Apart from this, KMF has announced plans to open a branch in Kerala. Through this, Nandini plans to expand the brand in a big way.

Also thinking of increasing market reach. This development has naturally caused concern among the local dairy owners of the Kerala Cooperative. With this development, everyone is scared, estimating that our business will suffer if they choose Nandini. Karnataka Milk Union stakeholders are strongly opposing Amul’s entry into our market.

Kerala alleges that their entry into Kerala is against morality. Milma has procured up to 200,000 liters per day from the Karnataka Milk Union during the milk shortage in Kerala. We also bought 2 lakh liters of milk on some occasion. Milma delivers 83 percent of its turnover to farmers through cooperatives. Besides, cattle fodder is also being given as subsidy.

Kerala’s own local brand Milma’s chairman KS Mani, in a statement, called the practice “unethical”. The tendency to enter the markets outside one’s domain by opening sales outlets or roping in franchisees should be avoided. Initially, they sold only value-added products, then start selling liquid milk also and subsequently begin shop-to-shop distribution of milk.

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Mani said, “The move of Amul (Gujarat Milk Co-operative Federation) to promote its staple products in Karnataka has been met with strong resistance from the stake-holders in that state. But Karnataka Milk Marketing Federation recently opened its outlets in parts of Kerala to sell its Nandini brand of milk and other products. How could this be justified? Whoever does this, it is a highly unethical practice which defeats the very purpose of India’s dairy movement and harms the interests of the farmers.”