BMW on Monday has launched its own offering in the luxury electric car space in the Indian market. The German luxury carmaker has launched BMW iX all-electric SUV at a price tag of Rs 1.16 crore (ex-showroom).
With this, BMW joins the bandwagon of luxury carmakers that have launched EVs here in India. The BMW iX will compete with rivals such as Mercedes EQC, Jaguar i-Pace, Porsche Taycan and Audi e-Tron. “The first phase of bookings saw an overwhelming response by the customers online and at BMW India dealerships across the country.
Deliveries will start by beginning of April 2022. BMW India will open the second phase of bookings in Q1 2022,” the luxury car maker said. The BMW iX is available in Mineral White, Phytonic Blue, Black Sapphire and Sophisto Grey. It is also optionally available in BMW Individual Aventurine Red metallic paint finish.
BMW iX comes with BMW eDrive technology integrated all-wheel drive unit within a single housing that is powered by two electric motors (for front and rear axles), single-speed transmission and power electronics. The iX instantly accelerates from 0 to 100 kmph in 6.1 seconds with an output of 326 hp
Two high-voltage batteries integrated in the floor have a combined capacity of 76.6 kWh and provide a range of up to 425 kilometres. The first-ever BMW iX ensures fast charging.
Vikram Pawah, President, BMW Group India said, “We are very excited to receive such a phenomenal response to the first-ever BMW iX. Born electric, our new technology flagship stands for a new way of life defined by mobility that is luxurious and responsible at the same time.
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We were confident that the first-ever BMW iX will be a sought-after product, but it has truly surpassed all expectations. With all units sold on the first day, we are now preparing to fulfil the demands of other customers who are waiting to own this exclusive electric BMW SAV.”
The car was launched as a completely-built-up unit (CBU) at an introductory price of Rs 1,15,90,000 (ex-showroom). BMW India Financial Services is offering a package for loan, insurance and vehicle services for the BMW iX.
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