Maruti Suzuki India Limited (MSIL) announced the expansion of ‘Subscription’ services to four new cities Jaipur, Indore, Mangaluru and Mysore. With this rollout, customers can now opt for Maruti Suzuki Subscribe services in a total of 19 cities.
Maruti Suzuki has launched a marketplace model for Maruti Suzuki Subscribe that will serve as a unified platform to offer customised car subscription products through multiple partners at competitive rates.
The company aims to provide the benefits of owning a car without having to commit to long-term payments and maintenance charges. Maruti Suzuki’s Subscribe serves as a platform to offer customised car subscription products through multiple partners. In its newest form, the Subscribe platform will offer tailor-made products to its customers through three subscription partners namely Orix Auto Infrastructure Services Ltd. (Orix), ALD Automotive India (ALD Automotive), and Myles Automotive Technologies Pvt. Ltd. (Myles).
For example, the Maruti Suzuki Swift is available at a fixed monthly subscription amount of Rs 14,176, Ignis at Rs 13,019, and WagonR at Rs 12,325. It also provides the customers with an added option of choosing between white or black registration plates. Customers can select from both Maruti Arena and NEXA lineup of cars which include WagonR, Swift, Dzire, Vitara Brezza, Ertiga and Ignis, Baleno, Ciaz, S-Cross, XL6, respectively.
A white plate subscription, wherein the vehicle is registered in the customer’s name, tenure options include12, 24, 36, or 48 months. The annual kilometre options available are 10,000 km, 15,000 km, 20,000 km and 25,000 km. In the black plate subscription, the vehicle is registered in the name of the subscription partner.
Tenure options available for the same are 12, 18, 24, 30, 36, 42, or 48 months and the annual kilometre options available are 10,000 km, 15,000 km, 18,000 km and 25,000 km. Launched in July 2020, Maruti Suzuki Subscribe allows the customer to choose any Maruti for multiple options for an all-inclusive fixed monthly charge.
This monthly payment includes the vehicle usage charges, registration charges, maintenance, insurance, and other common services related to vehicle usage. Once the tenure is over, the customer has an option to switch over to a new car or avail the option of purchasing the subscribed car.
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