YouTube Monetization rule change: Know here new rules

YouTube, a popular video streaming network that is a popular choice for producers to upload content, has some good news. YouTube Monetization rule change: Know here new rules.

YouTube has stated that the eligibility restrictions for the YouTube Partner Programme (YPP) will be reduced, as well as the introduction of a few monetisation techniques for smaller producers, such as paid chat, tipping, channel memberships, and shopping features.

YouTube Makes Monetization More Accessible:

As of June 13th, 2023, YouTube has expanded its monetization policy by adding earlier access to the YouTube Partner Program. Creators may qualify for fan funding if they meet the following criteria:

500 subscribers

3 valid public uploads within the last 90 days

Either 3,000 public watch hours within the last year or 3M public Shorts views in the last 90 days

Specifically, this policy provides qualifying creators the following:

Product promotion via YouTube Shopping

Fan funding via super thanks, super chats, super stickers, and channel memberships

Access to Creator Support

Ad Revenue Still Follows the Old Standards:

While this news is fantastic for smaller creators for earning fan funding, the rules for monetization through ad revenue remain the same. A minimum of 1,000 subscribers with 4,000 watch hours within the past year or 10M public Shorts views within the past 90 days.

That said, creators who apply for early access to fan funding need not reapply when they qualify for full monetization. For many creators, ad revenue is the most sustainable form of monetization, as you don’t need to ask your community to financially support you.

However, this new policy seems to especially benefit creators who primarily stream or create Shorts on YouTube. Streamers tend to have high watch time relative to the number of followers or subscribers they have. On YouTube’s main competitor in streaming, twitch, monetization is primarily through donations and paid subscriptions.

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While Twitch has significantly lower requirements for its affiliate program, opening up channel memberships (the YouTube equivalent to Twitch subscriptions) for creators with only 500 subscribers makes YouTube more competitive as an alternative to Twitch for smaller streamers.