Sony Bravia 3 II Smart TV Series Launches in India With Massive 85 Inch Cinema Style Display

Sony has expanded its television portfolio in India with the launch of the new Bravia 3 II smart TV series. The lineup is designed to bring a theatre like viewing experience into homes with ultra large screen options and advanced picture processing technology. Available in 55 inch, 65 inch, 75 inch, and 85 inch variants, the series is aimed at users who want a premium entertainment setup for movies, sports, and gaming.

The pricing structure reflects its premium positioning in the market. The 55 inch model is priced at 99,990 rupees, while the 65 inch version costs 1,24,990 rupees. The larger 75 inch variant comes at 1,79,990 rupees, and the top 85 inch model is priced at 3,05,990 rupees. Sony has also confirmed that a 100 inch version will arrive later, expected between July and August 2026. The series will be available across Sony retail stores, exclusive outlets, online platforms, and major electronics retailers starting May 2026.

One of the major highlights of the Bravia 3 II lineup is its 4K UHD LCD Direct LED display with a 100Hz refresh rate. The TVs are powered by Sony’s XR Processor, which enhances clarity, color accuracy, and motion handling for a smoother viewing experience. The display also supports XR Triluminos Pro, XR Clear Image, Motionflow XR 400, and HDR formats including HDR10, HLG, and Dolby Vision, ensuring vibrant and detailed picture quality in different lighting conditions.

Sony has also focused heavily on audio performance in this series. Each model comes equipped with 20 watt dual channel speakers featuring Bass Reflex and X Balanced Speaker technology. The inclusion of Dolby Atmos and DTS X support enhances surround sound output, making movies and shows feel more immersive and lifelike.

In terms of smart features, the Bravia 3 II runs on Google TV and supports Google Assistant for voice control. Users also get Chromecast, Apple AirPlay, Apple HomeKit, Sony Picture Core, and Google Gemini integration, offering a connected and intelligent viewing ecosystem. These features allow seamless streaming, voice navigation, and smart home control from a single interface.

For gaming enthusiasts, Sony has added several advanced capabilities to improve performance. The TVs support 4K at 120Hz through HDMI 2.1 ports, along with VRR, ALLM, and Dolby Vision gaming support. A dedicated game menu and PS5 optimization features further enhance the gaming experience, making the series suitable for console and high performance gaming setups.

Connectivity options are well equipped with modern standards including Wi Fi 6, Bluetooth 5.3, USB ports, LAN, RF input, and satellite support. These ensure stable connections for streaming, external devices, and network based entertainment services. The design of the TV series also adds to its appeal with a slim T shaped stand, black finish, and flush surface bezels that give a clean and modern look.

Sony has also included several accessibility features such as Talkback support, audio descriptions, subtitle settings, voice control, and color correction tools. These enhancements make the TV more user friendly for a wider range of viewers, ensuring that technology remains inclusive and easy to use for everyone.

With the Bravia 3 II series, Sony is clearly aiming to strengthen its presence in the premium smart TV segment in India. The combination of large screen sizes, advanced display technology, powerful audio, and smart ecosystem integration makes it a strong choice for users looking to recreate a cinema like experience at home.