Today, social networking giant Facebook announced the launch of an all-new app aimed at connecting even more of the world’s population. The new app is called Instagram Lite, and it is a trimmed-down version of one of the company’s most popular and most successful platforms Instagram.
The new app was built from the ground-up, based on the frameworkds and lessons learned from the popular Facebook Lite app, which has over 200 monthly active users. The new version is also expected to be available in India. The new version of the app will initially be available only to Android phone users.
The company claims that this version uses lesser bandwidth than the traditional version of the app. The new Lite version of the application is just 2MB in size. In comparison, the standard version of the app is 30MB in size. The new version is expected to run on even 2G network speeds.
The new Lite version of the application will skip some features such as Reels and IGTV that use short video features. According to the report, Tzach Hadar, director of product management at Facebook in Tel Aviv said, “These are the markets where there is the greatest need.”
“It uses a lot less data so if you have a small data package you are not going to run out when you use the service. But the aim is for us to give the same breadth of experience you get on Instagram,” he told media.
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