WhatsApp users good news here, Meta and an e-commerce venture between India’s Reliance Retail and Jio Platforms are bringing JioMart grocery shopping to WhatsApp in what they said was the global-first end-to-end shopping experience on the popular instant messaging platform. WhatsApp start shopping platform with Reliance Jio and Meta.
The launch follows Meta and JioMart beginning to test integration with select users two years ago. Customers in India will be able to browse JioMart’s entire grocery catalog on WhatsApp, add items to cart, make the payments via local payments rail UPI without ever leaving the instant messaging service, the companies said. “Excited to launch our partnership with JioMart in India.
This is our first-ever end-to-end shopping experience on WhatsApp people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” Mark Zuckerberg, CEO of Meta, said in a statement.
Meta is a significant minority investor in Jio Platforms, the country’s largest telecom subscriber with over 421 million subscribers. On Monday, Jio also announced it will be spending $25 billion to debut 5G services in the country in October this year and aims to reach “every town” in the South Asian market by end of next year.
JioMart is the $221 billion Indian conglomerate’s attempt at taking on Amazon and Flipkart in India. Ambani’s Reliance Retail is the largest retail chain in the country, but currently it has limited e-commerce offerings. In a speech years ago, Ambani, an ally of India’s Prime Minister Narendra Modi, invoked Mahatma Gandhi and said, like Gandhi, who led a movement against political colonization of India, “we have to collectively launch a new movement against data colonization.
For India to succeed in this data-driven revolution, we will have to migrate the control and ownership of Indian data back to India in other words, Indian wealth back to every Indian.” At the company’s general meeting, Ambani said Zuckerberg shares his vision of bringing more people and businesses online and creating a “truly innovative solutions that will add convenience to the daily lives of every Indian.”