Monday, June 14, 2021

Kia to launch new mid-sized multi-purpose vehicle in India

The carmaker, which currently sells three products, Seltos, Sonet and Carnival, is preparing to drive in a mid-sized multi purpose vehicle (MPV) in the country early next year as it expects the market to start recovering from COVID-19 impact from the festive season this year.

Bullish on the long-term growth prospects of the Indian car market, South Korean auto maker Kia plans to introduce new models, enhance sales network and also ramp up production capacity to reduce the waiting period on the existing product range, as per senior company officials. We are right now focusing on SUV and MPV segments and as part of that we are looking at the feasibility of some kind of a MPV.

So we are looking at that possibility and preparing, Kia India Executive Director and Chief Sales and Business Strategy Officer Tae-Jin Park told media. The company already sells a premium MPV, Carnival, and is now looking to bring in a mid-sized product to garner volumes. When asked if the company is also considering launching an electric vehicle in the country, Park said that with the government focusing on the segment, the company is also looking at the market situation intently.

What I can say right now is that we are analysing what kind of an EV can be launched in this market. We have not finalised it yet but we are looking at it, he noted. With COVID-19 situation deteriorating and impacting auto sales, Park hoped for an improvement in the situation by festive season.

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